If you offer folks a high-end version of an everyday gaming object, a whole bunch of them will take you up on it - even if that means paying a significant premium. Xbox boss Phil Spencer shared a celebratory Tweet for the 1 millionth Xbox One Elite Controller manufactured today, indicating that the deluxe accessory has really taken off since it first hit the market back in October 2015.
The super-customizable controller retails for $149.99 / £119.99 (that's about half the price of a new Xbox One S bundle), which makes it selling anywhere near a million units in a little over half a year particularly impressive. I don't think Microsoft anticipated the Elite Controller doing quite this well, either, since it continues to be a tough find at many retailers. People are digging those exchangeable control stick nubs and removable paddles.
Me, I'm into that shiny disco ball D-Pad. Or I would be if I could afford an Elite controller, anyway.
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