Origin is slowly but surely improving its features and now Origin users can gift games to other user and wishlists can be created.
A new tab on your profile page for wishlists has appeared and when inside any game page section the buy drop-down now includes a wishlists selection. On the “buy” button, there is also an option for purchase as a gift. It’s straightforward enough to use.
Now go buy all your Origin buddies the latest games. Or not.